Don’t just tell people who you are, show them!
In short, I created an ideal employer persona and a video resume during the unexpected COVID-19 pandemic. My focus was to find some hands-on experience within UX opportunities while I find content to learn more about UX. With no money, no job, and no experience, I did what I knew best — ingenuity! Don’t just tell people who you are; show them!
Below is the persona I created. The persona is based on my personal values, goals, challenges, and aspirations. Followed by the persona is my video resume. I hope this inspires you to do the same. I’ll jump straight into what I did read below:
David Jones, 39
Black American Male
Married to Kayla Jones — 9 years, has 2 children, a girl, 11, and a boy 13.
Creative Director — CEO and Founder of a Digital Marketing Agency
Bachelors Degree — Marketing Communication, Minor in Psychology
Masters Degree in Graphic Design
$137,800/ yr Mortgage — $2,650/ mo
Drives a 2020 GMC Acadia
David owns his own Digital agency in Seattle, Washington. He’s been an entrepreneur for over 10 years and has rich entrepreneurial experience.
David’s mindset is very human-centered and relational. He enjoys what he does daily, even when he experiences his career's typical strains and pains. He believes in taking care of his team, which he sees as his work family (He’s very compassionate). He advocates for his team to make the best decisions regarding clients, design projects, and self-care. He believes we all learn by doing and to have guidance along our journey. He hates the saying, “Throw ’em into the ocean, and if they sink or swim, it’s up to them.” With David’s experience, he knows it’s essential that his team make decisions, take calculated risks, learn about themselves, and grow their professional palette. So he isn’t much for hand-holding, but his team knows he’s there for them. David believes very strongly in doing work that matters with people who care. He acknowledges coming to work requires mental and creative energy, which is why he advocates for self-care and teamwork.
He enjoys working with people (creative or not) who understands collaboration, are open-minded, values shared responsibility, are compassionate, and are human-centered. David lives by the words his mother told him at a young age, “People may not remember everything you say or do, but they remember how you made them feel.” He values being transparent with his team and often considers their thoughts on huge decisions. He’s deeply in love with his wife, Kayla, who also is an artist. He loves how she challenges him in the most beautiful of ways. She’s gentle but can be assertive. Kayla has been an interior designer in Seattle for 12 years and is deeply in love with David. She also designed his office space and their home.
When David isn’t at work, he’s practicing mental cognition, reading books, wandering about the city with his kids, and talking with people from all walks of life. He’s always looking to romance Kayla. He’s big into storytelling! He enjoys a psychological movie that’ll make him think which he’ll then come to work and ask his work family various questions; they love him. He finds inspiration in everything. He also enjoys cooking for his team, especially after big projects. He invites his work family over for a cookout or a picnic in the park. Kayla helps David find new ways to ensure his work family feels valued both in office and out of office. He enjoys having time with his family at home or out traveling.
David believes how you love yourself will be reflected in how you love others. He’s big on setting short term and long term goals. He wants to leave an impactful legacy on his family and community. David splits his time between being outdoors and indoors. He enjoys biking, going on walks, and generating ideas with others. He and his wife shop at Sprouts, Whole Foods, Trader Joes, Farmers Market, Michaels, Nordstrom, Old Navy, Target, and other quality storefronts. David believes in having quality things and spending money wisely. He’s a giver too.
David enjoys good coffee, tacos, and pizza. David doesn’t worry much; he’s spent years learning to recondition his mind on more beautiful things in life. He believes fear is only approaching something, at the moment, that’s foreign and unfamiliar but will soon become like everything else.
When it comes to hiring a new employee, David is a researcher. He wants to know who they are at their core. He wants to know what they’re passionate about in their life. David wants to work with creative minds who understand the importance of human connection and create quality; without it, there’s no business. He wants you to feel welcomed, embraced, needed and valued. David wants to know why you create. He wants to see how you carry yourself outside of work, and he wants to see how you take care of yourself. He will always welcome creatives who are willing to learn and grow. His personality is that of a teacher and will always support his team in doing what they believe is best for them.
When it comes to buying a product, David is a researcher. There must be a need to buy it. He doesn’t spend money on items just because. A valuable purchase to David is beneficial to his everyday life, whether at home, work or on the go. Being a designer, he values quality technology like apple products, drawing pads, easily shared communication software for the team, and home life. He really values minimalism and simplicity as well. He will always ask himself, “Do I really need this?”
Essentially, my ideal employer persona is a merging of myself (values) and ideally (leadership I’d love to work with).
Below is my video resume :)
I’m currently working for a great company based in Los Angeles, California. I hope this encourages you. Feel free to connect with me!